Safe AI Adoption Model (SAAM)

SAAM was established to make safe and responsible AI accessible for every Australian small to medium enterprise (SME).

That mission hasn’t changed. It’s evolved.

The journey continues

NAIC reviewed how best to use the outputs of the SAAM consortium alongside the broader objectives of the AI Adopt program. As a result, SAAM products have been incorporated into AI.gov.au rather than continuing as a separate standalone product.

Importantly, this reflects the success of the SAAM project. By incorporating these insights into a single national platform, we can:

  • provide businesses with a clearer and more consistent user experience
  • reduce duplication across the ecosystem
  • ensure guidance remains aligned with the National AI Plan
  • maximise the reach and impact of the work already completed
  • build on the consortium’s expertise as part of a coordinated national approach.

The consortium has successfully delivered all its milestones to date and has produced a significant body of research, insights and practical guidance. That work has directly informed the design and development of AI.gov.au and will continue to shape NAIC’s approach to AI adoption.

The SAAM consortium has been consulted throughout this process and supports the approach for acknowledging and incorporating its work. NAIC has recognised the consortium’s contribution through ai.gov.au and related communications, ensuring the value of their work continues to be visible and accessible.

A note of thanks

As one of four AI Adopt Centres funded by the Australian Government’s Department of Industry, Science and Resources, SAAM was established to help Australian SMEs adopt AI safely and confidently.

This was a collective effort. Ctrl thanks our Consortium Partners (UTS HTI, ACS, Atlassian, KPMG, Microsoft, TDC Global), Advisory Committee members, research partners, and the many SMEs that engaged with our resources and shared their experiences. Their contributions helped shape practical guidance and tools grounded in real-world business needs.

We’re proud of what this work has achieved and grateful to have had the opportunity to collaborate with everyone who has been part of the journey. We’re excited to continue to work with our clients and partners in navigating the evolving digital landscape.

Our advisory committee

Aviva Beecher Kelk
Adam Berry
Brett Johnstone
Jerome Leray
Laura Neil
Jing 'Emma' Zhou
Emma Mackenzie
Melanie Marks
Jordan Wilson-Otto

Consortium partners